About Analco Studios

Analco Studios produces multimedia stories that empower and uplift individuals and communities often left out of the mainstream. It is an award-winning documentary company based in Santa Fe, New Mexico founded by Gustavo Martínez Contreras.

Analco produced ¿Dónde Anda Lupita? with México City's public broadcast, Capital 21, about Our Lady of Guadalupe, one of the most important religious and cultural icons in Latin America and the Latinx world. The documentary series grew from the popular Where's Lupita Instagram account, which Gustavo created and shares with more than 7,000 followers.

Gustavo has dedicated his career to storytelling. He has extensive experience covering immigration, Latino issues, professional sports and natural disasters all across the United States and Mexico. His work has appeared in magazines, newspapers and online organizations. As a bilingual multimedia journalist, he built a reputation as a thorough reporter with a knack for finding interesting characters and unique stories, which is an approach that underlies Analco Productions' storytelling.

Analco is named after the oldest barrio in the U.S., Barrio de Analco, a neighborhood of Santa Fe, Nueva México colonized by Spanish settlers in 1620. Its history reflects themes that we seek to explore in our work: understanding Mexican influence within the US and the imperialist legacies and indigenous resistance on both sides of the border.